![]() ![]() Using this data, an SEO or PPC media agency can craft copy that’s more attuned with that search engine algorithms consider to be high quality results. Topics, or keywords, are what digital marketers search for so they can create more effective SEO or PPC campaigns. You can compare one keyword to multiple others to compare their traffic over time. They include: Google search, image search, news search, Google shopping, and Youtube search. You can see how your keyword performs on different APIs. You can see how your term does in different categories, such as art and entertainment or autos and vehicles. You can look at your results over various periods of time, ranging from keyword performance within the hour to keyword performance from now all the way back to 2004. ![]() That means, for example, that you can look at keyword performance in America and its states. You can also search by subregions as well. Google Trends lets you see how your keyword is performing in different countries around the world. While it’s not as robust as Ubersuggest or SEMrush, it does provide you indispensable information using an intuitive interface. Google Trends pulls its data from its own searches. Google Trends can be used to perform some basic research to inform your SEO (search engine optimization) and pay-per-click (PPC) strategies. The service was augmented by the addition of Google Insights for Search, which added a visual component to view keyword performance in countries, states, provinces, etc in the form of maps. Google Trends is a keyword research tool that shows you keyword traffic over time in various regions and languages.
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